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What is working best to get new residential solar customers?
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Prithviraj Sawant@Prithvi_saw · Asked
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For the solar installers here, I have a question about getting new residential customers.
What is working best for you right now?
Referrals, Google, online ads, social media, or something else?
I’m especially interested in hearing from installers in India about what is actually bringing them new customers.
In my experience, a combination works best. Referrals and Google search can bring highly interested customers, while social media helps build trust and awareness. Local SEO and customer reviews can also make a big difference for residential solar leads.
I think local SEO is especially important for residential solar because customers usually search based on their location. For example, an installer serving Lucknow can target searches related to rooftop solar installation in Lucknow and create useful location-specific content.
Along with Google Business Profile and genuine customer reviews, showing real installation projects, explaining the system size, expected generation, maintenance and savings can help build trust. Referrals are also valuable because customers often want recommendations before making a large investment.
I would focus on building local visibility and trust first, and then use paid ads to reach people who are already searching for solar installation services.